About J9's Luxury Auto Detailing
The name was a culmination of thought between uniqueness and personality. The number 9 itself symbolizes perfection, completion of a cycle and is also the number of magic. It is considered by many to be a sacred number, a symbol of wisdom, good leadership and the number of Heaven. Biblically we know of the 9 fruits of the spirit, in spirituality it symbolizes spiritual enlightenment, often associated with higher consciousness, selflessness and compassion. All of which are our guiding principles.
The number 9 was iconic and held greater meaning to Jay personally and J9 was an easy yet simple solution to incorporating a part of himself into what he loves, and also something easy to remember. We’ve all heard the expressions ‘The whole 9’ or ‘Dressed to the 9’s’ an idiom meaning perfection. The technical term for protecting interior surfaces of vehicles is called "dressing"; ‘dressed to the 9’s’ made a perfect slogan for the messaging we were trying to convey.
3k+
35+
Years of experience
Happy clients
Accountability, Communication, Continuous Improvement, Excellence, Integrity, and Passion.
Our Core Values
Our Mission as a Social Impact Business
In 2010, co-founders Matt and Laura Parker moved their family from Colorado to Thailand to direct a children's home, where they were exposed to the issue of human trafficking and began networking with counter-trafficking NGO's and local law enforcement involved in intervention work. After building a relationship with authorities, Matt offered to collect information for the local police, posing as a customer in a brothel, in hopes to assemble enough information to justify police-led raids. Following the success of these undercover operations, the Parkers founded The Exodus Road as a registered non-profit in 2012.
Social Impact Business Partnered
As a social impact business, we strive to utilize our resources for the greater good. One of the ways we contribute is by making donations to The Exodus Road, an organization dedicated to putting an end to the suffering caused by human trafficking. We firmly believe in more than just providing top-notch vehicles. Our vision extends to a world where no human being is subjected to the horrors of being bought, sold, or exploited.
The Team
Leading professionals, detailers, window tinters, paint protection film installers and vinyl wrap technicians.
Jay Latona
CEO
Craig Tomanini
Business Strategist
Eric LeGros
Assistant Shop Manager
Joseph Baragan
Client Aquisition Manager
Hunter Keene
Lead Tinter
Tim Jaw
Window Tinter
Alex Watkins
PPF Installer
Kara Kincade
Powder Coating
Charlie Jahner
Graphic/Fleet Designer
Aaron GFX
Marketing/Content Creation
Daniel Holtzclaw
Lead Detailer
Nick Mailander
Detailer
Jackson Schleper
Detailer
Why cars?
Elijah (Jay's) passion for cars began when he went to his first car show as a child. The obsession all started with a 1990 Lamborghini Diablo, where he was convinced, it was a time traveling machine. His love for fancy cars could not be satisfied simply by seeing them at car shows. He started cleaning cars and perfecting his attention to detail when he was in his teens for extra cash, which fueled his dream of turning his passion into a successful business. Your car is more than just a mode of transportation, it is a member of your family, a best friend, and a major investment! And like anything you care deeply for you want it to look and feel it's best. Although we cannot bring your car to the future, we can take it back in time to when it first looked brand new with a professional car detailing service!
Jay's Story
Raised on Milwaukee's south side, impoverished and with few resources, Jay struggled behaviorally and academically, being neurodivergent and unable to read or write until about the age of 10. Being both autistic and having ADHD made life incredibly difficult. He suffered a major traumatic brain injury after a sledding accident which impacted his ability to process his once favorite subject, mathematics. At this time, it was discovered he was also dyslexic. Moving every couple of years and having very few friends through his formative years turned him to unhealthy coping mechanisms.
He struggled with addictions and even some run ins with law enforcement until his late 20's when he decided enough was enough and completely changed the trajectory of his life. Pulling yourself up by your bootstraps is an understatement! Moving to Colorado and starting life over without family or support was unbelievably hard! Overcoming adversity and hardships is no match for his drive and passion for success. He is also the only member of his family to graduate college, conquer addiction, and become a leader in his community!
His enterprising spirit led him to manage a car dealership, which further expounded upon his skills in car cleaning/protection on a professional level. He has worked under some of the biggest names in the industry before breaking out into his own business, to include both Maserati and Bugatti's exclusive detailer and Rupes Training facilitator. When you want someone who strives for perfection and professionalism, look no further! From a simple hand car wash to a ceramic coating, we've got you covered.
He now spends a lot of his time and resources teaching, coaching, educating, and helping other struggling individuals and troubled youth learn how to find a way out and stop seeing themselves through the eyes of the enemy. Love, compassion, and empathy over all else.
"We rise by lifting others. Those ready for my message; will seek my voice" -EML
Contact Us
For exceptional customer services, years of experience, and social impact
Address
3236 N Nevada Ave Colorado Springs, CO 80907